Social Media Not So Social In Other Countries
In the U.S., we sometimes can’t fathom how bad other countries have it. For example, China, the world’s biggest emerging market, blocks social media sites like Youtube, Facebook, and Twitter.
Can you imagine no Facebook? No YouTube? No Twitter?
By contrast, social media is becoming a reckoning force down in Brazil with about 65 million Facebook users already. That’s second only to the U.S. by number of users.
So what does this mean for you?
It means there’s a whole bunch of untapped potential for business using social media channels in Latin America, and not so much in China.
There’s also Russia and India. In investment circles, these four countries are known as BRIC, which is short for Brazil, Russia, India and China. These are four sectors of the world that are showing promising market booms.
Out of the four, Brazil is leading the way taking second place in the world market of social media, and willing to pull out their credit cards and buy things online. This can create an instant boost in revenues for you, especially if you sell info products.
While China is expected to add $12.5 billion in ad revenues, sites like YouTube and Facebook won’t see any of that since they’re blocked by government web filters.
Which brings me to the subject of this post:
The Internet is a free flowing web of communication and ideas. Sure, there’s some bad stuff out there, but there’s also a lot of good. I think that any government, company, or person that stifles free speech probably has something to hide.
There are things we don’t always want to be exposed to, but a click of button is all it takes to steer away from bad information or disturbing videos. I’m sure stopping unsolicited information is a billion dollar business.
But who gets to decide what is “good information” and what is “bad information?” If you live in China, “bad information” includes YouTube and Facebook.
At the same time, we have to honor the same liberties we have in exercising our right to speak freely, even if we disagree.
Stopping free communication from taking place is like trying to stop your children from catching a cold by hiding the fact that viruses exist that cause colds. It doesn’t work.
So while we enjoy the right to speak freely, we must also remember that many other countries still have repressive regimes in place that block access to certain information.
So what can you do?
Start including other countries in your marketing and reach as many people as you can. If your products are a hit in English speaking countries like the U.S., Canada, or the U.K., chances are Brazilians, Russians, and Indians will like them too.
If you have information products, there are simple ways to offer your products in other languages by using tools like Google Translator.
You can also tap into the power of blogging on a global level. If you haven’t plugged into the simple system (that Brazilians, Russians, and others need) you should take a look and this quick presentation on getting started.
No matter what you do in life, you have something to share that someone else needs to hear. So share it. Start your own tribe and help people with what you know. When you do, your life will suddenly start to becoming very liberating.